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European Auto Wholesalers

Web & UX Design

Transformed a cluttered, outdated platform into a modern, conversion-focused experience with improved navigation and inventory presentation.

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Primary Pain Points.

1. Oversized logo - Dominates and wastes valuable space.

2. Key info & CTA's under the fold.

3. Lack of trust-building content.

5. Classic Cars page cluttered with no descriptions or CTA's.

6. Classic Cars item pages where outdated.

7. Contact Form info felt clustered and made page too long.

EAW-Before

Key Improvements.

1. Simplified user flow and reduced cognitive load

2. Enhanced inventory showcase with better visuals and filtering

3. Critical content moved above the fold.

4. Added trust signals and strategic CTAs to support lead generation

5. Refreshed aesthetic and navigation.

EAW After pictures

Results.

Based on client feedback and performance tracking, improvements result with an average of 10% boost in conversions, 35% increase in session durations, and 3 second page load times.

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